Magazine House Ltd.

Popeye - 'Summer Classics' - July 2021 Issue



It’s time to look for your shades whilst you wait for the traffic lights to change. It’s also time to squeeze lemon on the almond jelly and wonder if we should get either a madras checked classic short sleeve shirt or rather a more playful patterned one. When not wearing a shirt, a white T-shirt and plain denim pants are the order of the day. Dressing up nicely to go on a date to the baseball game. Otherwise, travel to a summer-resort to escape the dead heat of the city and spend a relaxing time at a vintage hotel.

We’ve named them “Summer Classics”: things and ways to have a memorable summer, that we’ll appreciate forever.

Popeye magazine is the “Magazine for City Boys”. The founders printed this on the cover of the magazine when it debuted in 1976. What’s a “city boy”? The term doesn’t appear in the dictionary and no expert panel could define it. So we felt we should explore every aspect of what this “city boy” might be. After decades of debate, it still makes for a topic of lively discussion. It can be a style or a way of thinking. To get an idea of what makes a city boy, read Popeye magazine.’

Language: Japanese 

Origin: Japan 

Theme: Men's Fashion, Culture, Styling 

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